For some reason, it occurred to me that I’ve been slacking in visiting and reading blogs as of late.
Why? Ironically, I’ve been wrapped up in a project at work that is partially the result of what I’ve learned by running this blog full o’ nonsense.
Here’s the thing – I’m a public relations guy by trade and it’s in my best interest to use every outlet available to get my employer’s message to the public. A blog that is on a network that gets a lot of traffic is an ideal avenue, right?
Of course, the debate has been raging over the past few years about whether traditional media will be rendered obsolete by blogs and the Internet. I’m in a great position when it comes to that – a lot of people still read newspapers and we public relations cats want to reach them. A lot of people wander around blogs and we want to reach them, too.
So, I have the luxury of not having a dog in that fight. That’s a good thing, really. I’m a former newspaper man and, as such, my sympathies lie with the papers in that regard. I’ve seen a lot of friends and acquaintances laid off from newspapers over the past couple of years and that’s a damned shame.
I was visiting with another PR guy who is a former newspaper man about the state of print media in Arkansas. He pointed out that the old model which sustained newspapers for years is broken. We can’t go back to how things were. Something will have to change.
I hope the boys in the press figure out how to adapt and do it soon. An objective, independent press is vital. Why? Without professional journalists around, we’ll get the bulk of our news straight from the government, corporations and other groups with a vested interested in what is reported and what is not.
That’s not a pleasant prospect, is it?
At any rate, I’ll be a frequent visitor to my favorite blogs again soon. I’ve got to get the aforementioned blog off the ground first and I’ve got another project I’m working on that’s taking up a lot of time (more on that later).