Well, Burger King went and got a bunch of people mad by releasing a commercial featuring SpongeBob Squarepants about the chain's fantabulous kids meals.
Go ahead and give it a look. Go ahead and head to the bottom of this post to see the absolutely mind-numbingly bizarre extended version of the commercial. Is it appropriate for children? Absolutely not. Is it funny as hell? Definitely. Hey, Sir Mix-A-Lot's "Baby Got Back" was funny when it was released, and a slightly sanitized version of the original is also a hoot.
Of course, you've got groups all over the place riled up about that television commercial. Here in beautiful Arkansas, KTHV (a CBS affiliate in Little Rock) has asked viewers what they think of the commercial. The Campaign for a Commercial-Free Childhood started a petition drive asking people to demand that the ads be pulled.
My wife tells me that the commercial has, in fact, been pulled. I can't find anything out there on these here Interwebs to confirm that, other than a story claiming Burger King has denied the television commercial is aimed at children and that the company is developing a different SpongeBob ad to air during kids' shows.
Here at Casa de Hawg we reacted with our usual "uh, OK" attitude when we saw the commercial, rewound it on our DVR and called out eight-year-old daughter to watch it. She has, after all, gotten a kick out of that "Baby Got Back" song since she originally heard it at the end of Shrek several years ago (remember the Donkey character singing it about his dragon girlfriend?)
Where, by the way, was the outrage when that song was used in Shrek? There was a show directly aimed at children and was roughly as controversial as the SpongeBob ad. Odd.
Still, I'd argue this commercial has been very successful. Why? People sure as heck have talked about it a lot and that just increases Burger King's visibility. There are times when bad publicity is better than no publicity at all. This may be one of those times.