New and different? Really?

My wife and I were watching Burn Notice the other night (truly a great show) when something not so great happened.

Yes, it seems there was a very obvious product placement ad for one of those 64 calorie light beers that was awkwardly inserted in the episode we were watching. Well, it was 64 calories or something close to it and I think it was Michelob, but I was too irritated to care.

Now, I don’t mind people out making a buck and I’m not to irritated by very obvious product placement ads in the middle of television shows. What does annoy me, however, is when someone takes an idea that has been around for years and tries to market it as something brand new.

That level of conceit relies on the notion that we just aren’t paying attention. Bugs the hell out of me.

Here’s the thing. A lot of these breweries have been howling about their 60-some-odd calorie beer lately. Folks, this is absolutely nothing new. Every hear of Pearl Light? It weighs in at 68 calories and has been around for decades.

The thing about Pearl Light, however, is that it’s kind of hard to come by these days and absolutely no advertising revenue is spent on it. Pearl was established way on back in 1883 and is still brewed in Fort Worth, Texas. Read all about Pearl here.

Pearl Light is cheap swill that costs about $7 for a 12-pack around here and it’s hard to find it (I’m told) outside of Texas, Arkansas and Oklahoma. Still, it’s low calorie cheap swill and seems to have beaten those other brewers of cheap, diet beer to the punch by several decades.

Still, these other brewers have the marketing bucks so I guess they can howl about their “new” beer all they want. Some of us, however, know better.

By the way, I can’t stress enough how great of a show USA’s Burn Notice really is. It’s got Bruce Campbell in it and anything with that guy in it is automatically great.